Role: Copywriter
Created the first-ever Sales Development Representative Success Guide, a training document for onboarding new hires and providing ongoing reference material for McGraw Hill's SDR team.

Role: Copywriter
Created email marketing content for IHOP’s Holiday Gift Card promotion, driving seasonal sales with compelling offers such as “Buy $25, Get a $5 Bonus Card.” Messaging was tailored to emphasize the giftable nature of IHOP's dining experience.

Role: Copywriter
Developed email campaigns promoting IHOP’s PanCoins loyalty program, including Double PanCoins Tuesdays and bonus rewards for specific menu items. Messaging was optimized to drive engagement and build loyalty during value-sensitive times of the year.

Role: Content Strategist
Developed architecture and messaging for the GIES Global Passport brochure, simplifying complex regulations for transportable pressure equipment. Designed assets for use in presentations, brochures, and sales tools, providing clients with a clear understanding of regulatory requirements.

Role: Copywriter
Developed and executed a two-phase email campaign for HSB’s Virtual Agents, targeting low-volume agents generating $10k-$50k in premium. Phase 2 expanded the initiative into a structured 11-email journey, incorporating thought leadership on EB and Cyber coverage, revenue insights, and continuing education opportunities.

Role: Copywriter
Wrote an article discussing the importance of cybersecurity training for employees, leveraging alarming ransomware statistics to encourage businesses to implement regular security training.

Role: Copywriter
Created appreciation outreach materials, including breakroom posters and coupons, to recognize and reward teachers and first responders with exclusive discounts and free meal offers. The campaign emphasized community impact and employee value.

Role: Gaming Writer
Wrote insightful articles exploring "Nightingale," covering plot inconsistencies, top realm cards for resource gathering, and the mechanics that enhance or hinder gameplay. Delivered content tailored for a gaming audience with engaging storytelling and actionable advice.

Role: Gaming Writer
Authored creative guides for Minecraft and Infinite Craft, highlighting humor and creativity in crafting combinations and quick-build outdoor decorations. Enhanced player experience with tips on aesthetics and functionality in popular games.

Role: Marketing Consultant
Description: Created a pre-event marketing campaign to generate interest in HSB’s commercial products among program managers. Assets included a landing page, one-pagers with QR codes, social posts, and emails, leveraging FOMO to encourage engagement ahead of the Target Markets conference​.

Role: Editor and Copywriter
Drafted and edited content for the August issue of "On the Move," highlighting key leadership announcements, new product offerings, and thought leadership pieces. The newsletter targeted brokers and industry partners, reinforcing Munich Re's commitment to innovation and expertise​.

Role: Copywriter
Wrote a series of thought-leadership articles for State Farm agents, aimed at educating them on various insurance topics without direct sales language. Topics included solar panel facts, heating tips for new homeowners, and radon mitigation.

Role: Content Strategist & Copywriter
Contributed to the MRSI Site Refresh by revising and updating solutions webpages to ensure clarity, consistency, and alignment with brand messaging. Focused on enhancing user experience and showcasing MRSI’s expertise across specialty insurance products. Collaborated with stakeholders to refine content for better engagement and accessibility.

Role: Copywriter
Developed a series of organic social posts and sell sheets to introduce agents and brokers to HSB’s exclusive Notch Social Media Insurance Program, the first of its kind in the U.S.

Role: Copywriter
Developed strategic social and creative hooks for the Dove Dream Phase 2 campaign, focusing on audience cohorts like "Dynamic Doers" and "Heartland Nurturers." Crafted engaging copy for various formats, including Snapchat carousels, TikTok videos, and meta storyboards, emphasizing themes of effortless hair care and damage repair​.

Role: Copywriter
Conceptualized and executed the "Your Skin's Perfect Match" and "Made for Skin Like Yours" routes for the Vaseline Radiant X campaign. Created storyboards, meta static assets, and e-commerce content to highlight product benefits for melanin-rich skin, addressing specific concerns like dryness and uneven tone​.

Role: Marketing Consultant
Designed and executed a monthly contest on Instagram for New Jersey residents, where users guessed locations based on photo hints to win gift cards.

Role: Content Creator
Manage a gaming channel with 390+ subscribers, producing content on popular games like Minecraft while engaging a primarily male audience aged 18-24.

Role: Content Creator & Moderator
Play a dual role as content creator and moderator for Alvarium SMP, a diverse and inclusive Minecraft server with scripted seasons featuring engaging lore and events written collaboratively by members. Develop intricate storylines and lore to enrich the player experience, while managing ad campaigns to recruit players and build a vibrant community.

Role: Writer & Producer
Created a 3-season web series exploring online dating, bisexuality, and diverse identities in gaming culture, using humor to highlight the struggles and triumphs of being a bisexual gamer.

Role: Ecommerce Manager & Content Creator
Developed an ecommerce store for Chrisxchad’s Twitch community, releasing new merch designs quarterly and promoting them through social media channels.

Role: Copywriter
Developed product descriptions for SpaLife Beauty’s Snow Day & Chill Gift Set, sold at Five Below, highlighting the hydrating and soothing qualities of each item in the set.

Role: Copywriter
Wrote product descriptions for SpaLife Beauty’s Winter Wonders Gift Set, focusing on the moisturizing benefits of the hair care and scalp relief products.

Role: Copywriter
Crafted descriptions for SpaLife’s line of crystal-inspired eye patches, emphasizing their soothing, hydrating, and brightening effects using natural ingredients.

Role: Copywriter
Wrote engaging product descriptions for SpaLife Beauty’s hair and scalp oils, detailing their benefits for various scalp conditions and promoting natural hair growth.

Role: Copywriter
Created detailed product descriptions for SpaLife’s Pearl Serum Collection, focusing on the unique benefits of each serum in restoring, brightening, and firming the skin.

Role: Copywriter
Developed product descriptions for SpaLife’s holiday lip scrub set, emphasizing its exfoliating and moisturizing properties for smooth, winter-ready lips.

Role: Copywriter
Wrote compelling product descriptions for Valentine’s Day-themed masks and lip scrubs, focusing on their soothing, hydrating, and sweet-scented qualities.

Role: Influencer & Content Creator
Partnered with E.L.F. Cosmetics to promote their Poreless Putty Primer through a TikTok campaign. Created engaging and authentic content showcasing the product, driving awareness and engagement while connecting with an audience of beauty enthusiasts.

Role: Influencer & Content Creator
Collaborated with Layke to promote her Pride Story song release. Shared a personal Pride story on TikTok as part of a campaign celebrating LGBTQ+ voices, amplifying the message of inclusivity and community through authentic storytelling.

Role: Marketing Consultant
Created a creative brief for an influencer campaign promoting SpaLife Beauty’s Halloween-themed products, collaborating with micro-influencers on TikTok to boost product visibility.